Monday, September 12, 2011

Fashionably yours: Vogue Fashion's Night Out


Vogue Fashion's Night Out is the fashion community’s chance to indulge. Now when fashion and indulge are put in the same sentence it usually translates to shopping. But strangely enough this is not what the night amounts to. It’s not to suggest that one must not shop, the charity-focused nature of the event almost demands it, but what is delicious about the evening is just to be amongst those with a sartorial concern.

FNO was started with Anna Wintour in 2009 in an attempt to jumpstart an industry that was beaten badly by the recession. What is does in India though, is allow a ‘common’ party. While shopping at a luxury store, at least in India, is usually a serious affair, this is one night where stores will let their hair down, in other words, let the wrong crowd in. On any other day, a certain customer might enter these hallowed environs and slink around the periphery, trying desperately to avoid eye contact lest they betray their limited buying power. The magic of this night somehow grants one the power to walk, nay, stroll into stores and even pull something of the shelf. Innards of bags are inspected, shoes are flipped over and price tags contemplated.

While I tried to maneuver my six inch heels through wired floors, I took a minute to compute that I was pleasantly surrounded by striped jersey maxi dresses, polka dotted blazers and fedoras, all accompanied by champagne and infectious music. The shelves of Vogue Steals were bare, while the Vogue Loves store still had a line outside even though the event was running into its 4th hour. How had we, who saw the light of a Zara only a year ago, become so cool?

There is recent speculation that our reputation as a luxury utopia is beginning to fade with the lack of infrastructure and tough taxes. Also, we're not turning out to be a consumer infected society the world expected us to be. Well, what this night gave evidence to is that while maybe a generation or two behind would frown at this blatant hedonism, there was a crop being brewed that had different aspirations. Give us a decade and we won’t want to slink so much.

There is one point of interest to note though. Just adjacent to this mall, was another that sat calmly, in a Saturday late night buzz of family dinner-and-a-movie. It brings to point that fashion exists within a bubble, which is actually quite reassuring. Not so much the fact that everyone’s life doesn’t revolve around the colour of the season, but by the fact that they aren’t even concerned by it. In fact I take a quiet pleasure in noting that somewhere my fashion wired frame I have a gene that connects me to a Phd toting sister who is uncertain of whether grey pants can be accompanied by a lemon yellow top.

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